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Stop shipping ideas.

Tarmac runs every idea through a goal, a sourced analysis, framing and a wireframe before a developer touches it. Then it follows the project all the way to delivery.

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How it works

How it works

One runway, from idea to ticket.

Configure the views however you like. The method stays put: that is what keeps projects from drifting away from the strategy.

  1. Idea
  2. Goal
  3. Analysis
  4. Framing
  5. Wireframe
  6. Delivery

01 · Ideas

Everyone submits their ideas.

Two minutes, four questions. Submitters know what happens to their idea and why. Duplicates are caught at submission.

02 · Goal

Nothing gets in without a goal.

An idea becomes a project only if it serves a business objective with a horizon and a metric. A decision maker rules, with a reason and a date. Rejections too.

03 · Analysis

Seven angles, every claim sourced.

Needs, competition, blind spots, risks, open source, best practices, place in the roadmap. Live web research, dated sources, a draft until a human validates it.

04 · Framing and design

User stories and a wireframe. No mockups.

Requirements and stories ranked MVP, then later phases. A low-fidelity wireframe to agree on what to build. Visual design is your team's job, in its own tools.

05 · Delivery and measurement

To Jira or Azure DevOps, then progress, then measurement.

The backlog is pushed once. Then Tarmac reads progress and shows it to leaders without opening Jira. A project is done when the goal's metric has been measured.

What Tarmac watches for you

The leader's dashboard.

Every Monday, the numbers that need a decision, on your phone.

  • 2

    Orphan epics

    Active work in Jira tied to no project and no goal. You see it before it costs a quarter.

  • 3 / 3

    Projects in progress

    The work-in-progress limit is reached. The next Go has to wait for a delivery or be justified.

  • 1

    Pending decision

    A framed idea has been waiting for your Go for 4 days. The Monday digest reminds you.

  • $38

    AI cost this month

    Analyses and framings generated, per project and per organization. No opaque credits.

Who it's for

Built for SMBs with developers, not a PMO.

  • Leader

    You decide with the analysis in front of you, and you know where every project stands without opening Jira.

    • Roadmap on one screen
    • Go/No Go with a reason
    • Monday digest, on your phone

  • Product pilot

    You move projects forward step by step and validate what the AI proposes.

    • Seven sourced analysis angles
    • Requirements, stories, phases
    • Low-fidelity wireframe

  • Dev team

    You get a framed backlog in your own tool, not a PDF or an imposed design.

    • Epic and stories in Jira or ADO
    • Link back to the framing
    • No mockup to reproduce

Pricing

One price per organization.

On request during launch.

Unlimited contributors, tiers based on projects analyzed per month. Access is by invitation: tell us about your team and we will get back to you.

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Ship outcomes.

Every project you launch serves a goal, has been analyzed, and you know where it stands.

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